Jaffa Crvenka, renowned for its delicious range of biscuits, sought to inject a burst of joy into its brand presence. The “Happy Together” campaign aimed to embody the delightful fusion of the company’s signature ingredients in a playful and memorable way.

Set to the uplifting tune of “Happy Together” by The Turtles, the campaign featured an animated sequence where a biscuit, an orange, and a chocolate piece comically collide at a street corner. This serendipitous encounter led to them combining into the iconic Jaffa Cakes, perfectly visualizing the tagline “So Happy Together.”

As the creative lead, my task was ideation and concept development. I envisioned a vibrant, animated world where Jaffa Crvenka’s key ingredients came to life, appealing to both young and old mirroring the joyful essence of the brand.