Pink Up
ENERGY THAT MAKES YOU IRRESISTIBLE
Graphic design
This campaign features a series of visuals promoting Pink Up, a new energy drink designed specifically for women in Serbia. Serbia’s energy drink market is dominated by two brands targeting men and teenagers. Pink Up saw an opportunity to empower women by providing the energy to embrace their fun and confident selves.
The visuals are a vibrant celebration of femininity. They showcase beautiful women who are also bold and confident, celebrating women who break stereotypes and pursue their passions. Whether it’s mastering the waves while surfing or conquering the boxing ring, the campaign imagery empowers women to claim their right to enjoy traditionally masculine pursuits.
My role in this project included photo manipulation, graphic design, and final print preparation.
