Giotto
A TASTE OF ITALIAN DOLCE VITA
Brand experience
Visual celebration of Italian culture comprised a series of visuals, designed to resonate with the rich, sensorial indulgence of Giotto’s hazelnut confections, aimed to capture the essence of “La vita è bella” and associate these idyllic moments with the pleasure of enjoying Giotto chocolates.
Story evoked the charming atmosphere of Italian streets, bringing the authentic essence of Italy to the forefront. The images depicted scenes from a picturesque cobblestoned alley adorned with quaint bistros, a traditional Italian market, and the serene ambiance of a countryside morning, all designed to harmonize with the moment of enjoying a Giotto.
For each visual, a strategic blend of warmth, tradition, and delight was employed conveying the leisure and simplicity of Italian life. Coffee culture featuring the Giotto product prominently encapsulated the intended messaging—Giotto is an integral part of these small but precious moments of joy.
Promotion aligned the brand with the everyday pleasures of life in Italy, making the act of enjoying Giotto synonymous with experiencing a touch of the Italian dream.
