Bank of Vojvodina
FASTER. HIGHER. STRONGER.
Visual identity
Developing a successful sponsorship branding campaign presents unique challenges, including finding common ground between two brands while ensuring the client’s brand maintains a dominant presence.
The Bank of Vojvodina was an official partner of the Serbian Olympic Committee. They wanted to create an authentic and recognizable sign, visual system and slogan to promote that partnership.
Unique symbol that represents the Olympic flame was designed with impactful and modern look that evolved through different usage possibilities to a convincing design and visual system. This visual platform emerged from Bank of Vojvodina’s graphic standards (through usage of color palette, look and feel), but shifted closer to modern Olympic spirit and targeted audience expressing the brand in a compelling and powerful way.
The new slogan used for sponsorship campaign – partnership, support, win, underline the link of the Bank with the Olympics, since it is reflection of the Olympic motto: citius, altius, fortius – which is Latin for faster, higher, stronger. The slogan communicates the strong connection between the bank and the Olympic team, but also the relationship with its clients.
My job was to create visual signage and creative platform ideas, proposals, develop the selected solution and usage guidelines.
