Capri-Sun
TROPICAL EXTRAVAGANZA
POS Design
Capri-Sun, a beloved beverage for half a century, tapped into its heritage of fun-filled drinking experiences with a vibrant promotional campaign. Our task was to craft a captivating key visual, an inviting POS structure, and an engaging promotional website.
The campaign’s heart was a whimsical “holiday island” POS design, turning retail spaces into a mini vacation escape. We amplified the tropical vibe with decorative elements like parasols and deck chairs, and a trendy hammock, a draw for the in-store competition, added a touch of relaxation and intrigue.
The promotional website for big competition was developed with a receipt upload for participants to claim prizes and exciting experiential rewards.
Weekly draws announced lucky winners of €500 Condor vouchers and the “Cool Runnings” board game by Ravensburger. The grand finale was a raffle for vacation getaways valued at €5000. Beyond the chance at these high-value prizes, every participant was treated to a 2-for-1 discount voucher for a selection of popular attractions, including Legoland and Madame Tussauds, ensuring a takeaway for all.
