The client was launching a new cosmetics line for babies and youngsters. The aim was to create a new brand that is refreshing and stands out in the over-saturated market, while retaining classic packaging shapes and materials.

After extensive research, I chose green as a color that is both unique in the market of children cosmetics, gender neutral, and symbolizing joy and healthiness. Cute characters were developed to bring joy to skincare and bath time to both parents and kids.

My role included product marketing strategy implementation, creative strategy, developing design concepts according to strategy, product naming, design proposals, creating the presentation and presenting solutions to the client, developing the final design and various marketing materials.