Kinder Joy
JOY OF STORYTELLING
Packaging design
For Kinder Joy, discovering a delicious treat paired with a surprise collectable is an experience cherished by children worldwide. To elevate this delight even further, Ferrero collaborates with leading entertainment franchises, creating themed surprises that spark imagination and fun.
Leveraging the storied characters and narratives from these entertainment powerhouses, we developed special-edition Kinder Joy eggs and packaging that housed a treasure trove of popular heroes and enchanting worlds. Each collaboration was meticulously planned to coincide with major film releases and cultural moments, ensuring maximum engagement.
My role encompassed the entire creative scope—designing packaging that resonates with the franchises’ essence while retaining Kinder Joy’s playful spirit. This involved creating eye-catching visuals and experiences that aligned with the adventurous themes of each partner, immersing children in the stories they adore.
The promotions extended beyond the product to point-of-sale materials, creating an all-encompassing campaigns that transformed retail spaces into magical hubs celebrating Kinder Joy’s universes.
These partnership-driven editions not only bolstered sales during campaign periods but also solidified Kinder Joy’s position as a leader in integrating entertainment into the confectionery space. Positive reactions from children and parents underscored the success of these collaborative ventures, proving that the fusion of sweet treats with beloved characters is a recipe for happiness.
