Die Besten von Ferrero
A SYMPHONY OF INDULGENCE
Packaging design
In the competitive confectionery market, Ferrero’s “Die Besten” range represents a tradition of premium indulgence. Market analysis revealed an opportunity to enhance the brand’s appeal and visibility to surpass the competition. We delved into comprehensive research, recognizing the need for a design that not only showcased the product’s high quality but also captured the essence of the brand’s luxurious nature.
Our approach was to create a sophisticated design that mirrored the product’s premium positioning, trying to improve many aspects of the packaging. By introducing a larger window, giving prominence to the exquisite chocolates inside, we ensured that the quality spoke for itself. By bringing the ingredients’ allure to the forefront we further highlighted the meticulous selection of premium components. Modernizing the typography reflected a contemporary edge while maintaining a sense of timeless sophistication, and improving information architecture simplified the consumer’s journey, allowing instant comprehension of product variations and qualities. This clear strategy meant that the product details were not just seen but experienced.
With a keen eye on elegance, the new packaging proposals featured a refined look with gold accents that evoked a sense of luxury and class. The thoughtful placement of elements and strategic use of materials allowed the product to shine as the hero. The result was an elegant, clear, and enticing packaging design that elevates “Die Besten” in the premium chocolate category and transforms the brand experience.
The client was exceptionally pleased with the packaging proposals, which struck a perfect balance between brand recognition and a premium feel.
