Heba, a regional leader in carbonated waters, is celebrated for its naturally long-lasting carbonation. The introduction of Heba Natural presented a challenge: to distinguish itself in the saturated market of still waters without undermining the robust sales of the carbonated variety.

The campaign’s first phase introduced Heba Natural to loyal customers. The design depicted the new, non-carbonated option alongside the original, bridging both products with a clean, refreshing splash motif. This approach emphasized the natural freshness of the brand, reinforced by a visual emphasis on the logo and the availability of the still version.

In the second phase, we targeted new consumers, offering an initial brand encounter. The elaborate visuals highlighted Heba’s signature freshness and the pure quality of the water, encased within the bottle’s design. The color scheme was carefully selected to evoke coolness and the crispness associated with Heba’s identity.

My role spanned from conceptualizing design proposals to embodying the brand strategy in the visuals. I managed the photo shoots, performed photo editing, finalized the designs, and supervised production control.