Genius GmbH, mainly in business of TV infomercials, is leader in category in German speaking region. My task was to create prototype template for relaunch of their online store – genius.tv. I was leading a team of 4 with the goal to tweak the existing webpage and make it more modern, structured and clean.

My part was to organize and brief the team establishing clear goals and expectations and to provide guidance and quality control through the design process. The final design proposal was both a culmination of collaborative creativity and strategic foresight.

It was seamlessly integrated into the programming phase, and the core elements of our design have proven to be enduring, with much of the store’s interface remaining unchanged even after more than five years.

This redesign project refreshed the Genius.tv user experience and demonstrated the lasting impact of thoughtful design in the e-commerce landscape.