This case study explores the thought process behind a logo concept, showcasing the potential of design to communicate a brand’s essence and values. While not the final solution, it offers a glimpse into the creative exploration that leads to a brand’s visual identity.

The conceptual logo design for Bioland, a producer of sesame-based healthy foods, takes the form of a stylized sesame seed, their core ingredient. This simple design choice is imbued with depth. The layered form reflects the rich nutritional value of sesame seeds, hinting at the abundance of health benefits within each product. Green hue is strategically chosen to signify the brand’s unwavering commitment to wholesome, pure nutrition. The color also evokes freshness, vitality, and the organic origins of Bioland’s products.

This logo aspires to be a visual shorthand, a symbol instantly recognized by consumers that condenses Bioland’s brand narrative of well-being. The design embodies a harmonious balance of aesthetics and symbolism. The logo’s clean lines and flowing curves echo the promise of Bioland’s products – a journey towards a healthier lifestyle.