Bioland
THE NATURE OF WELLBEING
Brend development
After acquiring a small company that produces sesame-based products, my client wanted to establish a new corporate identity and modernize packaging design. The main goal was to introduce the audience to high-quality products and further expand the market.
Tahini is a traditional Mediterranean food with high nutritional value and a variety of health benefits. Because of its abundant health benefits, the market demand for this product is growing, and Bioland wanted to capitalize on this opportunity. Following detailed research, I developed a logo, corporate look and feel, and packaging for the expanding Bioland product portfolio.
A new logo was adopted with a tree standing on the hill as a symbol of nature, growth, and vitality. The company’s name is placed beneath the sign as if it is in the roots of this lively tree. Dark green was chosen to present a connection with the previous identity, although altered and more saturated, and orange as an opposite is added to open the whole symbol, make it more modern and optimistic.
Following the successful launch of the new identity and packaging design, Bioland expanded its business to new markets.
